The project quickly went viral: in one week more than two million text messages of art were delivered as people requested images relating to everything from robots to love, cats to rainbows, family to horses, sadness to that emoji of a pile of poo.
#ART TEXT MESSAGE PLUS#
All you have to do (though unfortunately you have to be in the US) is text 57251 with the words "send me", plus a word or an emoji, and the museum will text back with an image from its collection. Send Me SFMOMA uses text messaging to open up the museum's collection of around 34,000 works of art. The most genius idea of all came from the San Francisco Museum of Modern Art (SFMOMA) last month. Perhaps this is a project for Creative Ireland to pick up.Īll you have to do is text 'send me', plus a word or an emoji, and the museum will text back with an image from its collection It’s a gorgeous idea, and one which featured in the Three Sisters’ (Kilkenny, Waterford and Wexford) bid for Ireland’s 2020 Capital of Culture designation (which was eventually awarded to Galway). A visit to your GP could result in the prescription of tickets to cultural events. Imagine doing something similar with the Crawford’s lovely Laverys.Īs European Capital of Culture in 2011, the programmers at the Finnish city of Turku came up with cultural prescriptions. With separate events for adults and children, you can curl up in your sleeping bag and let the presence of the collection seep into your dreams. Imagine waking up with dinosaurs? New York’s Natural History Museum hosts sleepovers. It’s about paying more than lip service to the idea of the value and importance of creativity in everything we do, and there are some brilliant ideas out there to get our own institutions going. Instead it’s about making art fun, turning it from a valuable, distant object on the wall into something that stays in your mind, something central to your life. Where we fall down is when it comes to more innovative and interesting ways to open up the rarefied art world. In Ireland we seem to excel at seminars, workshops and talks, and attendance figures bear out their appeal, but they are preaching to the converted. In Ireland we excel at preaching to the converted but fall down when it comes to more innovative ways to open up the rarefied art world But is any interaction worth it, or does quality count when it comes to putting people in front of art? Visitor numbers are key and outreach is everything, which is understandable when you have taxpayer-funded subsidies to justify. If ascending to culture via steep stone steps is intimidating, it’s got nothing on pristine white boxes for art: the type of places where you feel untidy just walking in. It is expensive, nay priceless, and it shows just how powerful and cultured our rulers are.Įven our newer-build museums were at it. Art is something you whisper in front of. The Louvre in Paris was once a royal palace, while the Uffizi in Florence housed the offices and judiciary of the ruling Medici: hardly places designed to put you at your ease.įor almost 200 years the designs of those in charge colluded with the buildings to put visitors in their place. Art museums can be intimidating, which isn’t surprising when you think of their origins.
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